009 Why your personal brand matters and how to grow your profile

In this episode, Lauren Eyles and Erin Huckle (Owner of Chuckle Communications and Host of the PR with Purpose Podcast) discuss the significance of personal branding and profile in leadership. The conversation explores the top 3 actions that women can take in 2025 to grow their personal brand and become known, liked and trusted in their industry.

They also explore the challenges women face in promoting themselves, the importance of leveraging platforms like LinkedIn, and the value of speaking opportunities. Erin and Lauren emphasize that personal branding is an asset and encourage listeners to embrace their unique voices and experiences to help others.

 

Takeaways

• Being known, liked, and trusted is essential for career growth.
• It's important to serve others through your personal brand.
• Overcoming the fear of visibility is a common challenge.
• LinkedIn is a powerful tool for building your professional profile.
• Introverts can excel in personal branding and visibility.
• Embracing your uniqueness can set you apart in your field.
• Your personal brand is an asset that needs nurturing.
• Speaking opportunities can significantly enhance your visibility.
• We need more diverse voices in leadership and media.

 

Chapters

00:00 Introduction to Leadership and Visibility

02:52 The Importance of Personal Branding

06:08 Overcoming Fear of Visibility

08:51 Leveraging LinkedIn for Professional Growth

12:08 Embracing Different Personalities in Leadership

14:55 Building Your Personal Brand as an Asset

18:03 Top Strategies for 2025: LinkedIn, Podcasts, and Speaking Opportunities

20:49 The Power of Speaking and Sharing Your Voice

24:07 Conclusion and Call to Action

 

Sound Bites

• Being known, liked and trusted unlocks opportunities
• "It's about serving other people."
• "Practice makes perfect."
• "There's a place for every voice."
• "Embrace your inner weirdness."
• "Your personal brand is an asset."

 

Guest Bio

Erin Huckle is the owner of Chuckle Communications and host of the PR with Purpose podcast.

She works with innovators, authors and entrepreneurs with big ideas, from promoting a book or product, to helping someone build their professional profile through media and speaking opportunities.

Erin believes in telling your story “loud and proud”!

Connect with Erin at: 

Chuckle Communications

LinkedIn

 

Host bio

Lauren Eyles is a trusted guide to new and experienced Executives, helping them navigate times of growth and change as an Executive Coach and Mentor.

She loves helping leaders find calm amid chaos, using her extensive experience as a Board Chair, Non Executive Director and Executive Leader.

She started this podcast to support and inspire women in their first few years of executive leadership, as she found that being the only woman on the senior leadership team was a bit lonely.

Lauren is a graduate of the Australian Institute of Company Directors and has an MBA (Distinction), a Master of Sustainability and qualifications in coaching, change management, communication and project management.

Lauren would love to hear what you think of the podcast and what topics you'd like her to cover next. Please reach out via LinkedIn or Instagram.

 

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Keywords

leadership, personal branding, visibility, public relations, LinkedIn, podcasts, speaking opportunities, blogging, personal reputation, women in leadership, career growth, overcoming fear, executive presence